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How Arbor Works

A lot of people ask us how Arbor works and if it’s really free. So we thought we’d take a moment to explain.

Our business model is actually pretty simple.

(And, yes. It's really free.)

We source all of the best electricity rates.

Most people are on the default electric rate from their local utility. But in competitive electricity markets, there are thousands of rates from competitive suppliers, and they change everyday. We work with all of the best suppliers, and source only the most competitive rates. 

We match you with the lowest rate in your area.

When you activate TrueRate™ Protection, our technology tracks the local energy market and compares the best competitive rates to your current price. When we find you a lower rate, we will notify you and automatically enroll you in the new rate. There is no interruption of service or change in the reliability, and you just keep paying the same utility bill.

We get paid by your new electricity supplier.

Competitive suppliers have trouble finding new customers. They spend a lot of money on advertising, which they have to recoup by charging higher rates. We make it easier for them to find customers, so they spend less on advertising, and can pass through those savings to you with a lower rate. But we still have costs to cover, so suppliers pay us a small commission for bringing them new customers. It's a way of saying "thank you". We charge them so we don't have to charge you.

Our Business Model

Our business model works because everyone can benefit.

Maybe you’ve heard of competitive electricity suppliers and have even made a switch. Or maybe you’ve always thought that the local utility was your only choice.

Regardless, the truth is that most of us are on the wrong rate. Electricity is confusing and most of the best looking rates actually have unfriendly terms and conditions buried in the fine print.

Here at Arbor, we want our offers to provide value, and we choose partners that share our mission. If we do our job well, you save some money, we make some money, and the best, most competitive suppliers get more customers. Everyone wins.

Any Questions?

    Arbor's TrueRate Protection is a free service that automates monthly savings on your electric bill by ensuring you are always paying the best rate. Your TrueRate reflects the actual, true price of electricity in your area, without markups, hidden fees, or surprise rate hikes. Activate TrueRate Protection and we'll track the TrueRate in your area and compare the best available rates to your current price. If the TrueRate goes below your current rate, we'll notify you and automatically enroll you in the lower rate. 

    Arbor's TrueRate Protection automatically saves you money on electricity by finding and switching you to the best rate on electricity. TrueRate Protection ensures that:

    (A) you're saving money with a lower rate,  (B) you're protected from unexpected rate hikes with a guaranteed, fixed rate, and  (C) you only pay the price you see, with no hidden fees. 

    Most people are on the default electric rate from their local utility. But in competitive electricity markets, there are thousands of rates from competitive suppliers, and they change everyday. When you activate TrueRate Protection, our technology tracks the local energy market and compares the best available rates to your current price. 

    When we find you a lower rate, we will notify you and if you don't opt out we will automatically request the rate on your behalf from the competitive supplier. 

    The new rate will become effective starting on your next utility bill. You may also receive a notice in the mail from your utility confirming the new rate. There is no interruption of service or change in service reliability, and you just keep paying the same utility bill.

    No. Arbor is completely free. Competitive suppliers have trouble finding new customers. They spend a lot of money on advertising, which they have to recoup through their rates. We make it easier for them to find customers, so they spend less to find new customers, and can pass through those savings to you with a lower rate. But we still have costs to cover, so suppliers pay us a small commission for bringing them new customers. It's a way of saying "thank you". We charge them so we don't have to charge you.

    Yes, so long as you live in a state with competitive electricity markets. Currently those states include CT, DE, IL, MA, MD, ME, NH, NJ, NY, OH, PA, RI, and TX. WIthin those states, some areas are served by utilities that do not allow competitive suppliers, so check with Arbor today to see if you qualify.

    Arbor is a technology company with a mission to make it easy for anyone to save money on the most expensive monthly subscription - electricity. We're energy and technology nerds who love data, design, and saving customers money. We are based in Los Angeles and New York. Drop us a line with questions or feedback at support@joinarbor.com.

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